Meet the Team

In times of global economic uncertainty, understanding and anticipating shifts in technology markets by vertical industries is critical for maintaining your competitive advantage. IDC's Vertical Markets research group provides clients with research-based advisory and consulting services, with special emphasis on developing and employing strategies that leverage IT investments to maximize business objectives.

IDC's Vertical Markets research group assists IT suppliers in understanding the business issues associated with 18 industries and provides strategies for segmenting and discovering key opportunities. Staffed by senior analysts with significant technology experience and industry expertise, IDC's Vertical Markets research group provides a portfolio of offerings that are relevant to both IT and business needs.

IDC's cross vertical research services support IT vendors' vertical-focused planning and selling strategies:

• Which industries present the best opportunity for my technology in North America?
• What is driving adoption of my technology in each industry in Western Europe?
• What are the main differences in Asian Vertical Markets' IT Spending Patterns?
• Who should I partner/compete with in each industry to enter emerging markets?