With lesser impact from the economic crisis of 2009, the Latin America business intelligence and analytic applications market comprises one of the most dynamic ecosystems of tools and applications that help organizations in crucial decision-making processes. IDC's Latin America Semiannual Business Intelligence and Analytic Applications Tracker® provides vendors, channels, partners, and end users with up-to-date information on the current business intelligence market dynamics in Latin America. It includes historical data analysis and five-year forecasts for seven countries. Through an interactive and detailed briefing, IDC identifies the strategies, market positioning, and future direction of several providers, including Oracle, IBM, SAP, MicroStrategy, SAS, Sybase, and QlikTech. This tracker complements the overall business analytics market view along with the new Latin America Semiannual Data Warehouse Software Platform Tracker®.

Technology Coverage and Data Segmentation

This tracker provides total market size and vendor share information for the following technology areas and segmentations. Measurement for this tracker is in vendor revenue.

Technologies and Subtechnologies:

• Advanced analytics
• Analytic spatial information management tools
• CRM analytic applications
• Financial performance and strategy management applications
• Other supply chain analytic applications
• Query, reporting, and analysis
• Services operations analytic applications
• Workforce analytic applications
• Content analytics

Segmentations:

• Channels: Direct inbound, direct outbound, distributors, Internet, other resellers, others, retail, systems integrators, and VARs
• Company size segments: Enterprise, home, large business, medium-sized business, small business, and small office
• Vertical markets: Commerce, education, finance, government, manufacturing, oil/gas/mining, services, telecommunications, and utilities
• Type of license: New licenses and upgrade or maintenance
• Operating platform: Windows, Linux, Unix, mainframe, and others
• Specific country highlights

Geographic Scope

• Latin America (Argentina, Brazil, Mexico, Chile, Colombia, Peru, and the rest of Latin America)

Forecast Coverage

Forecasts for this tracker are updated semiannually and include five years of historical data and five years of annual market projections. Forecasts are available at the regional and country levels. Examples of the segmentations being forecast in this tracker are:

• Functional market segmentation

Delivery Schedule and Deliverables

This tracker is delivered on a semiannual basis with tools such as pivot tables. The delivery schedule and deliverables for this tracker are as follows:

• Historical data: Week 21 after period closes
• Forecast data: Week 21 after period closes
• PowerPoint presentation
• Interactive briefing