| Worldwide, the SMB IT segment is growing faster than the Enterprise IT segment (a $460B market growing at 7% annually). Based on the this, and key technology areas where SMB offerings are dominant, IDC has expanded its research and consulting capabilities to enable technology suppliers to identify and successfully execute their SMB strategies.
IDC’s Small and Medium Business Services:
Small and Medium Business Markets: Global Overview
This service provides IDC's global, coordinated view of worldwide and regional small and medium business (SMB) markets. This service offers insights on overall trends and behaviors within the SMB market worldwide and presents a consistent "window" into other regional and technology-specific research that IDC conducts on SMB markets.
United States Small and Medium Business Markets
This service identifies opportunities for providers of advanced technology products and services that address the needs of U.S. firms with fewer than 1,000 employees. Forecasts are provided for technology products and services such as desktop and notebook personal computers, local area networks (LANs), and online activities. SMB brand and channel preferences, information sources, technology penetration, and both business and IT priorities are all discussed.
Small and Medium Business Markets: Enterprise Applications
This service provides research on small and medium enterprise software end customers and how enterprise applications vendors can more effectively meet their needs and requirements. Enterprise applications vendors are trying new approaches to targeting the SMB customer by adjusting sales models to utilize more indirect sales channels, adding functionality specific to more microvertical markets, adding both on-premise and on-demand license models, and simplifying the implementation process. The effectiveness of these changes is addressed through this service, as are the unique solution ecosystems that vendors are working to create. SMB application market forecasts and vendor share competitive analyses are core service deliverables.
Small and Medium Business Markets: Mobility
This program analyzes the growing SMB market across three key mobile areas: software, device solutions and strategies, and mobile operator solutions and strategies. Research from this service addresses key software adoption trends and usage patterns and forecasts across key mobile software markets within the SMB space. This service also analyzes key mobile device adoption strategies, usage patterns, channel strategies, and trends across SMBs. Solutions offered by the mobile operators to the SMB space and SMB's adoption of key mobile solutions through mobile operators are also addressed.
Small and Medium Business Markets: Servers, Storage & Network Infrastructure
This service looks at the growing SMB market across servers, storage, and network infrastructure. Key adoption trends, purchasing behavior, product preferences, and usage patterns across three major hardware technologies are discussed. This research also examines solutions and strategies of IT suppliers targeted to address the growing IT needs of the SMB sector.
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