• IDC Insights:

    Industry Focus:

    • Energy
    • Financial
    • Government
    • Health
    • Manufacturing
    • Retail

    IDC Insights lines of business assist businesses and IT leaders in making more effective technology decisions by providing insightful fact-based research and consulting services. Our global research and analysis is focused on mitigating technology risks and maximizing the effectiveness of IT investments.

  • ENERGY

    Areas of expertise:

    • Smart Grid
    • Clean Energy
    • Intelligent Oil & Gas

    IDC Energy Insights assists energy businesses and IT leaders in making more effective technology decisions by providing insightful fact-based research and consulting services. Our global research analyzes and advises on business and technology issues facing the utility and oil & gas industries.

  • FINANCIAL

    Areas of expertise:

    • Mobile Banking and Payment
    • Enterprise Risk Management
    • Cash Management & Liquidity
    • Buy Side Operations

    IDC Financial Insights assists financial services business and IT leaders in making more effective technology decisions by providing insightful fact-based research and consulting services. Our global research analyzes and advises on business and technology issues facing the banking, insurance, and securities and investments industries.

  • GOVERNMENT

    Areas of expertise:

    • Infrastructure Consolidation
    • Open Government

    IDC Government Insights assists Government and IT leaders in making more effective technology decisions by providing insightful fact-based research and consulting services. Our global research analyzes and advises on business and technology issues facing the Federal/Central and local/provincial Governments.

  • HEALTH

    Areas of expertise:

    • EMR and EHR for Providers
    • Connected Health
    • Healthcare Industry Reform
    • Life Sciences Value Chain

    IDC Health Insights assists health businesses and IT leaders in making more effective technology decisions by providing insightful fact-based research and consulting services. Our global research analyzes and advises on business and technology issues facing the payer, provider and life sciences industries.

  • MANUFACTURING

    Areas of expertise:

    • Supply Chain Modernization
    • Next Generation Product Lifecycle Management
    • Operational Technology

    IDC Manufacturing Insights assists manufacturing businesses and IT leaders in making more effective technology decisions by providing insightful fact-based research and consulting services. Our global research analyzes and advises on business and technology issues associated with design, development and distribution of goods across markets.

  • RETAIL

    Areas of expertise:

    • Retail PLM and Sourcing Optimization
    • Customer Experience (Retail Omnichannel)
    • Merchandising Strategies

    IDC Retail Insights assists retail businesses and IT leaders in making more effective technology decisions by providing insightful fact-based research and consulting services. Our global research analyzes and advises on business and technology issues facing the retail industry.

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SMB IT Spending
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In the next 12-18 months, IDC expects a variety of evolutionary and revolutionary changes to take place in the small and medium-sized business (SMB) technology market that will drive opportunities on both a worldwide and regional basis. Based on this, and with in-depth knowledge of key technology areas where SMB offerings are dominant, IDC has expanded its research and consulting capabilities around understanding the SMB opportunity.


IDC’s coverage of the SMB market provides:
  • Increased visibility into SMB end user buying behavior
  • A holistic understanding of the SMB competitive landscape
  • Analysis of new approaches to meeting SMB needs in products and implementation
  • A view of the SMB market's future with continuous intelligence about shifts in momentum and the underlying reasons behind it
  • Actionable advice for taking advantage of existing and emerging SMB opportunities

Key questions answered by IDC’s SMB research include:

  • What are the current levels and future plans for technology adoption among SMBs?
  • Where are the best partnering opportunities and how can vendors take advantage of them?
  • What value propositions and messaging most resonate with SMB customers?
  • How are different technology vendors approaching the SMB market, and what are the strengths and weaknesses associated with alternative strategies?