IDC Insights lines of business assist businesses and IT leaders in making more effective
technology decisions by providing insightful fact-based research and consulting
services. Our global research and analysis is focused on mitigating technology risks and
maximizing the effectiveness of IT investments.
IDC Energy Insights assists energy businesses and IT leaders in making more effective
technology decisions by providing insightful fact-based research and consulting
services. Our global research analyzes and advises on business and technology issues
facing the utility and oil & gas industries.
IDC Financial Insights assists financial services business and IT leaders in making more
effective technology decisions by providing insightful fact-based research and
consulting services. Our global research analyzes and advises on business and technology
issues facing the banking, insurance, and securities and investments
industries.
IDC Government Insights assists Government and IT leaders in making more effective
technology decisions by providing insightful fact-based research and consulting
services. Our global research analyzes and advises on business and technology issues
facing the Federal/Central and local/provincial Governments.
IDC Health Insights assists health businesses and IT leaders in making more effective
technology decisions by providing insightful fact-based research and consulting
services. Our global research analyzes and advises on business and technology issues
facing the payer, provider and life sciences industries.
IDC Manufacturing Insights assists manufacturing businesses and IT leaders in making more
effective technology decisions by providing insightful fact-based research and
consulting services. Our global research analyzes and advises on business and technology
issues associated with design, development and distribution of goods across
markets.
IDC Retail Insights assists retail businesses and IT leaders in making more effective
technology decisions by providing insightful fact-based research and consulting
services. Our global research analyzes and advises on business and technology issues
facing the retail industry.
Recent IDC cloud research shows that worldwide revenue from public IT cloud services exceeded $16 billion in 2009 and is forecast to reach $55.5 billion in 2014, representing a compound annual growth rate of 27.4%. This rapid growth rate is over five times the projected growth for traditional IT products (5%). The economic downturn has amplified cloud services adoption due to the cost-cutting mantra of most organizations. As such, IDC continues to expand its capabilities around cloud services in order to help organizations understand this rapidly evolving (and growing) phenomenon through continuous research, global analysis, go-to-market services and custom consulting.
As IDC's Senior Vice President & Chief Analyst, Frank Gens guides IDC's research into broad IT industry trends, particularly the strategic adoption of technology by Global 2000 businesses and the industries in which they compete.
Mr. Gens is the producer of IDC eXchange, IDC's blog and podcast on the state and future of the IT industry, and is a frequent speaker at executive forums around the world. He is the author of IDC Predictions, the company's annual forecast of major changes in the global development and use of technology. Mr. Gens is a member of IDC's worldwide management team, a lead developer of IDC's global research architecture, and a member of IDC's Research Quality Board.
Mr. Gens is a 25 year veteran of the IT research and advisory services business, including over 15 years at IDC in a variety of senior roles, including leading IDC's end-user research business and developing IDC's global Internet research capabilities. He is well-known for his provocative and accurate forecasts of IT industry change, and the impact of those changes on business and industry.
Cloud Landscape
IDC cloud research helps identify new business models being adopted to implement cloud services including licensing and pricing models, delivery models, budget implications, etc...
Cloud Applications
Software cloud concerns addressed in IDC research include identifying the biggest cloud opportunities and the enablers for ISVs investigating becoming a cloud service provider.
Cloud Platforms
Key concerns addressed in IDC research include how organizations can keep up with new architectural paradigms and offer more flexibility with less customization and more integration.
Cloud Infrastructure
IDC's cloud infrastructure research covers spending on infrastructure hardware, software and services as well as spending by organization on cloud-based IT infrastructure services.
Services Around Cloud
Key services concerns addressed by IDC research include what professional services firms' consulting offerings, practice areas, and staffing around cloud are and how they winning deals.
ICT Offerings for Cloud Service Providers
Key concerns addressed by IDC research includes the impact of cloud computing on the datacenter networking architecture.
Cloud Landscape
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Key Ways IDC Can Help Clients Analyze Cloud Opportunities
IDC provides a cloud definition and taxonomy
IDC research helps organizations identify who they should be partnering with to optimize their cloud opportunities
IDC helps companies understand how to gain visibility as part of the cloud phenomenon and how to differentiate their offering
IDC identifies new business models being adopted to implement cloud services including licensing models, pricing models, delivery models, budgeting implications for users, governance, etc...
To help find the cloud coverage you are looking for – click on the program links below to read specific product fact sheets that dive deeper into this research area.
Software Cloud Concerns Addressed in IDC Research:
What does it mean to customers and software vendors to service enable their traditional software? What are the implications, best practices, and different models?
What are the biggest cloud opportunities in software and what are the enablers and inhibitors for ISVs investigating becoming a cloud service provider or partnering with them?
How deeply penetrated is cloud by category (Applications, AD&D, Infrastructure) and what are IDC projections on associated opportunities?
How can software companies best manage this new business model and what types of applications are developers using to develop on platform as a service (PaaS)?
To help find the coverage you are looking for – click on the program links below to read specific product fact sheets that dive deeper into this research area.
Platform-as-a-Service (PaaS) Key Concerns Addressed in IDC Research:
Vendor concerns:
How big is the PaaS opportunity? How does it fit with my core competencies? What is the competitive landscape?
How can my organization keep up with new architectural paradigms? How do I offer more flexibility, less customization, but more integration?
What is the best governance model? What is the pricing structure? How do I attract developers?
Customer concerns:
What is the real benefit to developing on a PaaS platform? What are the risks, who has the liability, what should I negotiate for in my PaaS contract?
What is the competitive landscape beyond Force.com, who will survive, what PaaS platform is a better fit for my organization?
To help find the coverage you are looking for – click on the program links below to read specific product fact sheets that dive deeper into this research area.
IDC's cloud infrastructure research covers spending on infrastructure hardware, software and services to build and operate cloud services as well as spending by organization on cloud-based IT infrastructure services. This research can help answer questions including:
How is the build out of cloud-based IT and platform service providers effecting product demand and product design for storage, server, and infrastructure software products?
What are the primary use cases for cloud-based IT infrastructure services (storage, compute, management)?
What impact do "private clouds" have on the competitive positioning of public cloud infrastructure services?
How deeply will cloud-based infrastructure services penetrate existing storage and server hardware markets and where will it have the greatest impact?
To help find the coverage you are looking for – click on the program links below to read specific product fact sheets that dive deeper into this research area.
Services Cloud Key Concerns Addressed in IDC Research:
How are traditional IT or application outsourcers moving from traditional outsourcing to providing more of a service provision/rental model?
What are professional services firms' consulting offerings, practice areas, staffing and how are they winning deals around cloud? What is the competitive landscape for cloud consulting services? What is the demand projected to be?
How are business process outsourcers moving from traditional outsourcing of fully managing business processes to offering processing services required to support e-commerce transactions, or specific business functions like payroll, HR, F&A or customer care requirements delivered via a cloud-like environment?
To help find the coverage you are looking for – click on the program links below to read specific product fact sheets that dive deeper into this research area.
To help find the coverage you are looking for – click on the program links below to read specific product fact sheets that dive deeper into this research area.
IDC's Global Go–to–Market Services (GMS) allows you to execute tactical marketing programs that leverage IDC's respected brand. From a single call to action to a broad, multi–touch, global media campaign, GMS will enhance your lead generation, market awareness, sales training, or channel education program. This is all done through the power of third–party, independent content–based marketing.
Often, factors least considered by vendors in go–to–market programs are those most valued by technology buyers – that is, providing relevant and credible information to support specific buying activities, enabling sales to bring value to each customer conversation and, ultimately, demonstrating greater respect for the time investment buyers spend in the buyer–vendor relationship. Vendors need to adapt current marketing and sales approaches to address rising costs while delivering higher–quality pre–purchase relationships. The challenge is enormous, but improvement is necessary. IDC Go–to–Market Services can help.
For more information on IDC's GMS offerings click here.
IDC can also provide a wide range of custom consulting services around the evolving cloud marketplace. For more information contact your IDC Account Manager.
