Key Ways IDC Can Help Clients Analyze Cloud Opportunities

 

• IDC provides a cloud definition and taxonomy
• IDC research helps organizations identify who they should be partnering with to optimize their cloud opportunities
• IDC helps companies understand how to gain visibility as part of the cloud phenomenon and how to differentiate their offering
• IDC identifies new business models being adopted to implement cloud services including licensing models, pricing models, delivery models, budgeting implications for users, governance, etc...

 

To help find the cloud coverage you are looking for – click on the program links below to read specific product fact sheets that dive deeper into this research area.

 

• Cloud Services: Global Overview
• Cloud Strategies in Practice
• Asia/Pacific Cloud Services and Technologies
• Canadian Cloud Services: Overview
• Central and Eastern European Cloud, Hosting and Outsourcing Services
• Central and Eastern European Cloud Services
• China Cloud Market
• Japan Cloud Services
• Middle East and Africa Cloud Services

Software Cloud Concerns Addressed in IDC Research:

 

• What does it mean to customers and software vendors to service enable their traditional software? What are the implications, best practices, and different models?
• What are the biggest cloud opportunities in software and what are the enablers and inhibitors for ISVs investigating becoming a cloud service provider or partnering with them?
• How deeply penetrated is cloud by category (Applications, AD&D, Infrastructure) and what are IDC projections on associated opportunities?
• How can software companies best manage this new business model and what types of applications are developers using to develop on platform as a service (PaaS)?

 

To help find the coverage you are looking for – click on the program links below to read specific product fact sheets that dive deeper into this research area.

 

• SaaS and Cloud Services
• Business Analytics Solutions
• CRM Applications
• Software Licensing and Provisioning
• Canadian Enterprise and Cloud Applications
• European SaaS and Cloud Services
• Enterprise Collaboration and Social Solutions

 

Platform-as-a-Service (PaaS) Key Concerns Addressed in IDC Research:

 

Vendor concerns:

• How big is the PaaS opportunity? How does it fit with my core competencies? What is the competitive landscape?
• How can my organization keep up with new architectural paradigms? How do I offer more flexibility, less customization, but more integration?
• What is the best governance model? What is the pricing structure? How do I attract developers?

 

Customer concerns:

• What is the real benefit to developing on a PaaS platform? What are the risks, who has the liability, what should I negotiate for in my PaaS contract?
• What is the competitive landscape beyond Force.com, who will survive, what PaaS platform is a better fit for my organization?

 

To help find the coverage you are looking for – click on the program links below to read specific product fact sheets that dive deeper into this research area.

 

• BuyerPulse Enterprise Application Platforms and PaaS
• Application Development & Deployment and Cloud Services
• Application Life-Cycle Management

 

IDC's cloud infrastructure research covers spending on infrastructure hardware, software and services to build and operate cloud services as well as spending by organization on cloud-based IT infrastructure services. This research can help answer questions including:

 

• How is the build out of cloud-based IT and platform service providers effecting product demand and product design for storage, server, and infrastructure software products?
• What are the primary use cases for cloud-based IT infrastructure services (storage, compute, management)?
• What impact do "private clouds" have on the competitive positioning of public cloud infrastructure services?
• How deeply will cloud-based infrastructure services penetrate existing storage and server hardware markets and where will it have the greatest impact?

 

To help find the coverage you are looking for – click on the program links below to read specific product fact sheets that dive deeper into this research area.

 

• Cloud and Virtualization System Software
• Cloud Identity and Access Strategies
• Enterprise Servers: Technology Markets
• Enterprise System Management Software
• Hosting Service Provider Infrastructure
• IT Cloud Decision Economics
• Security Products
• Security Services
• Storage Solutions: Storage and the Cloud (report series)

 

Services Cloud Key Concerns Addressed in IDC Research:

 

• How are traditional IT or application outsourcers moving from traditional outsourcing to providing more of a service provision/rental model?
• What are professional services firms' consulting offerings, practice areas, staffing and how are they winning deals around cloud? What is the competitive landscape for cloud consulting services? What is the demand projected to be?
• How are business process outsourcers moving from traditional outsourcing of fully managing business processes to offering processing services required to support e-commerce transactions, or specific business functions like payroll, HR, F&A or customer care requirements delivered via a cloud-like environment?

 

To help find the coverage you are looking for – click on the program links below to read specific product fact sheets that dive deeper into this research area.

 

• Application Development, Testing and Management Services
• Cloud Services: The Professional Services Opportunity
• Contact Center Services
• HR, Talent and Learning Strategies and Services
• Hosting Infrastructure Services
• IT Education & Certification
• IT Outsourcing and Utility Services
• Worldwide BPO Services

 

To help find the coverage you are looking for – click on the program links below to read specific product fact sheets that dive deeper into this research area.

 

• Converged Infrastructure Decision Economics
• Datacenter Networks
• NGN Operations
• Storage Solutions: Storage and the Cloud
• Enterprise Servers: Technology Markets

 

 

Primary Analyst Team

Frank Gens Senior Vice President & Chief Analyst

Robert P. Mahowald Research Vice President

Richard L. Villars Vice President

 

Global IDC Cloud Research Analyst List

Brad Nisbet Program Director	Chris Ingle Associate Vice President	Chris Morris Research Director
Curtis Price Program Vice President	Dave Reinsel Group Vice President	David Bradshaw Research Manager
David Tapper Vice President	Gard Little Research Manager	Laura DuBois Program Vice President
Lee Doyle Group Vice President and General Manager	Lucinda Borovick Program Vice President	Margaret Adam Research Director
Mary Johnston Turner Research Director	Matt Eastwood Group Vice President and General Manager	Maureen Fleming Program Vice President
Melanie Posey Research Vice President	Melinda Ballou Program Director	Michelle Bailey Research Vice President
Nigel Wallis Research Director	Rebecca Segal VP	Ricardo Villate Vice President
Rona Shuchat Program Director	Satoshi Matsumoto Research Manager	Steve Hendrick Group Vice President
Tim Grieser Program Vice President	Vladimir Kroa Research Director

 

 

Upcoming Events

 

Custom Consulting & Go–to–Market Services

IDC's Global Go–to–Market Services (GMS) allows you to execute tactical marketing programs that leverage IDC's respected brand. From a single call to action to a broad, multi–touch, global media campaign, GMS will enhance your lead generation, market awareness, sales training, or channel education program. This is all done through the power of third–party, independent content–based marketing.

 

Often, factors least considered by vendors in go–to–market programs are those most valued by technology buyers – that is, providing relevant and credible information to support specific buying activities, enabling sales to bring value to each customer conversation and, ultimately, demonstrating greater respect for the time investment buyers spend in the buyer–vendor relationship. Vendors need to adapt current marketing and sales approaches to address rising costs while delivering higher–quality pre–purchase relationships. The challenge is enormous, but improvement is necessary. IDC Go–to–Market Services can help.

 

• Andy Ware,aware@idc.com,508-935-4131
• Heather Levinson, hlevinson@idc.com,508-424-4835
• Margaret Dings, mdings@idc.com,508-988-6926
• Boyd Chastant, bchastant@idc.com,212-907-6536

 

Multimedia

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Audio Podcast | Blogs | iView | Video Podcast | Webcasts

 

Custom Content

Analyst Connection | Dat-a-Glance | Excerpt | Executive Brief | Graphic Package | Newsletter Service | Technology Spotlight | Top Line | Vendor Spotlight | White Paper | Workbook

 

Events

Analyst Speaker – Online | Analyst Speaker – Onsite | Custom Event Support | Executive Seminars | Sponsored Events | Webcast Event Management

 

 

For more information on IDC's GMS offerings click here.

 

IDC can also provide a wide range of custom consulting services around the evolving cloud marketplace. For more information contact your IDC Account Manager.

Cloud Will Change the Networking Channel Market in EMEA, Says IDC
Jan 2012 - Doc #prNL23260412

 

IDC: The Only Certainty is Uncertainty in 2012; But Cautious Spending will Create ICT Growth in Australia, says IDC Australia
Dec 2011 - Doc #prAU23189811

 

IDC: From Dirty Data To Database-as-a-Service
Dec 2011 - Doc #prAU23187211

 

IDC Predicts 2012 Will Be the Year of Mobile and Cloud Platform Wars as IT Vendors Vie for Leadership While the Industry Redefines Itself
Dec 2011 - Doc #prUS23177411

 

As the Cloud Metamorphose into Outsourcing 3.0, CIOs and their IT Departments will face a Major Shift in their Traditional Roles, says IDC
Nov 2011 - Doc #prSG23168811

 

The Only Certainty is Uncertainty in 2012; But Cautious Spending will Create ICT Growth, says IDC
Nov 2011 - Doc #prSG23155411

 

IDC Names 2011 Innovative Business Analytics Companies Under $100M to Watch As Vendors Work to Differentiate and Harness the Ability to Unify Content and Data
Oct 2011 - Doc #prUS23106411

 

Demand from Public Cloud Service Providers and Private Cloud Adopters Will Drive Strong Growth for Full Range of Storage Solutions, According to IDC
Oct 2011 - Doc #prUS23097611

 

IDC Expects "Big Data" to Drive the Next Wave of Investments in Business Analytics for CIOs in Asia/Pacific
Oct 2011 - Doc #prSG23073711

 

Australia Cloud services Revenues to Quadruple by 2015
Sep 2011 - Doc #prAU23044911

 

Western European Enterprise Mobility Management and Security Market Set for Rapid Growth as Convergence With Cloud Accelerates, Says IDC
Aug 2011 - Doc #prUK22980311

 

Google+ and Apple iCloud Bring Mobile Platform Battle to the Cloud
Aug 2011 - Doc #prUS22969211

 

IDC Finds Business Process Management and Cloud Computing the Growth Accelerators in APEJ Application Deployment Software Market
Jul 2011 - Doc #prSG22946911

 

New IDC Survey Data Finds Use of Public Cloud Business Continuity Services Still in Nascent Stages
15 Oct 2010 - Doc #prUS22532310

 

Shifting Customer Expectations Will Affect Adoption of Outsourced Cloud Service Delivery Models, According to IDC
08 Oct 2010 - Doc #prUS22523710

 

IDC Survey Reveals Increased Awareness of the Rapidly Maturing Cloud Services Market among Asia/Pacific CIOs in the past 12 Months
06 Sep 2010 - Doc #prSG22484910

 

Cloud Computing to Drive $6.4 Billion in Server Hardware Spending by 2014, According to IDC
30 Jul 2010 - Doc #prUS22440510

 

IDC Invites Software Vendors to Participate in Its Annual "Innovative Companies to Watch" Survey
Apr 2010 - Doc #prUS22298110

 

IDC Outlines Ten Software Licensing Policies Every Software Vendor Should Consider
Apr 2010 - Doc #prUS22285510

 

IDC and IDG Enterprise Announce 2010 Cloud Leadership Forum
Mar 2010 - Doc #prUS22232110

 

Recession Continues to Take Its Toll on the Market, Even Server Virtualization, Although There Are Signs of Recovery as Customer Adoption Expands, According to IDC
Oct 2009 - Doc #prUS22054409

 

IDC Says Cloud Computing Is More Than Just Hype; Worldwide IT Spending On Cloud Services Expected To Reach US$42 Billion By 2012
Mar 2009 - Doc #prMY21726709

 

IDC Profiles 10 Canadian Cloud Solutions to Watch
Aug 2009 - Doc #prCA21965309

 

IDC Believes Cloud Providers Can Learn from Telecom Service Providers That Rating Does Pay
Jun 2009 - Doc #prUS21869609

 

IDC Report Examines Customers' Leading Requirements and Provider Preferences for Cloud-Based Application Development and Testing Services
May 2009 - Doc #prUS21826509

 

New IDC MarketScape Presents Definitive Assessment of IT Project Portfolio Management Vendors from Both the Enterprise and SaaS / On-Demand Perspectives
Aug 2009 - Doc #prUS21952509

 

For general inquiries please contact your IDC Account Manager or:

Melissa Bambauer Marketing Manager, Global Software and Services Research 5 Speen Street Framingham, MA 01701 508-935-4229 mbambauer@idc.com