• IDC Insights:

    Industry Focus:

    • Energy
    • Financial
    • Government
    • Health
    • Manufacturing
    • Retail

    IDC Insights lines of business assist businesses and IT leaders in making more effective technology decisions by providing insightful fact-based research and consulting services. Our global research and analysis is focused on mitigating technology risks and maximizing the effectiveness of IT investments.

  • ENERGY

    Areas of expertise:

    • Smart Grid
    • Clean Energy
    • Intelligent Oil & Gas

    IDC Energy Insights assists energy businesses and IT leaders in making more effective technology decisions by providing insightful fact-based research and consulting services. Our global research analyzes and advises on business and technology issues facing the utility and oil & gas industries.

  • FINANCIAL

    Areas of expertise:

    • Mobile Banking and Payment
    • Enterprise Risk Management
    • Cash Management & Liquidity
    • Buy Side Operations

    IDC Financial Insights assists financial services business and IT leaders in making more effective technology decisions by providing insightful fact-based research and consulting services. Our global research analyzes and advises on business and technology issues facing the banking, insurance, and securities and investments industries.

  • GOVERNMENT

    Areas of expertise:

    • Infrastructure Consolidation
    • Open Government

    IDC Government Insights assists Government and IT leaders in making more effective technology decisions by providing insightful fact-based research and consulting services. Our global research analyzes and advises on business and technology issues facing the Federal/Central and local/provincial Governments.

  • HEALTH

    Areas of expertise:

    • EMR and EHR for Providers
    • Connected Health
    • Healthcare Industry Reform
    • Life Sciences Value Chain

    IDC Health Insights assists health businesses and IT leaders in making more effective technology decisions by providing insightful fact-based research and consulting services. Our global research analyzes and advises on business and technology issues facing the payer, provider and life sciences industries.

  • MANUFACTURING

    Areas of expertise:

    • Supply Chain Modernization
    • Next Generation Product Lifecycle Management
    • Operational Technology

    IDC Manufacturing Insights assists manufacturing businesses and IT leaders in making more effective technology decisions by providing insightful fact-based research and consulting services. Our global research analyzes and advises on business and technology issues associated with design, development and distribution of goods across markets.

  • RETAIL

    Areas of expertise:

    • Retail PLM and Sourcing Optimization
    • Customer Experience (Retail Omnichannel)
    • Merchandising Strategies

    IDC Retail Insights assists retail businesses and IT leaders in making more effective technology decisions by providing insightful fact-based research and consulting services. Our global research analyzes and advises on business and technology issues facing the retail industry.

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Opportunity Mapping

An IDC Consulting Sales and Marketing Tool

Reality

Rapid and unpredictable changes are driving information technology markets at an ever-accelerating rate. The complexity of executive decision-making is multiplying, increasing the chances of unanticipated side effects from any move. It's easy to overlook this complex reality, and make poor decisions based on flawed assumptions that totally miss the mark.

Challenge

The success or failure of the organization depends on executives' skill in dealing with fundamental market change. It is therefore essential to understand and leverage the wider, interdependent nature of the market's key leverage points.

Solution

Significant, recent advances in Systems Thinking research directly address this challenge and provide a means to influence the market more realistically as a complex, but understandable, interconnected system.

IDC's Opportunity Mapping:

  • directly applies these Systems Thinking advances to a complex IT industry.
  • improves executives' ability to manage comprehensively in this volatile global market.
  • offers managers a framework for understanding the wider breadth of their own complex situations, and the dynamics those situations produce.
  • uses a proven methodology for representing a more realistic and complete view of the industry.
  • provides a clearly defined approach that helps executives gain a wider, more realistic perspective on their markets. The resulting view more closely matches the rapidly changing and increasingly complex reality of their industry.
  • helps executives to dramatically improve their decision-making now and in the future, to become more adaptable and more successful.

Results

Senior managers can then use these methods to make the right decisions, design programs, and implement policies that lead their organizations to optimal market performance.

Learn More

To speak with a Consulting Director about Opportunity Mapping, contact John Daly at jdaly@idc.com