Bengaluru, May 21, 2012 - IDC India announced the appointment of Venu Reddy to the post of Research Director, effective immediately. Venu joins IDC from a global market research and consulting company, where he was Vice President and Head of Research across the Asia Pacific region.

Venu has earned an MBA in Management Information Systems and brings over 15 years of research experience to IDC India, which have been gained while he was based in India and Singapore. He is a thought leader with deep experience in IT Services, Software, Cloud, the SMB sector and various other domains. He is widely published and has addressed multiple conferences in across Asia Pacific and India.

Commenting on his appointment, Venu Reddy stated,"After spending many years in the market research industry, my decision to join IDC India was catalysed by their clear vision for building IDC India as the leading research and advisory firm in the country, the organisation's customer centric approach and their innovative solutions for customers.

IDC India is strengthening its leadership team at an opportune time with it planning significant product expansions in City Level Quantitative Research Tracker programmes, Cloud Services and SMB and Channels focused research. Since it bought out its Joint Venture partner 18 months ago in India, the firm has made significant strides and has a large footprint in India: 3 offices and about 25 analysts and consultants serve its clients through research, advisory and go-to-market services.

IDC research already shows widespread adoption of Enterprise Mobility solutions in India. Cloud based services, although in their nascency in India, are poised to take off and bring home benefits such as lower cost, easier scalability and more efficient manageability to those enterprises which adopt them. IDC has also tracked several real-world examples of companies, especially in the consumer goods and services industries, leveraging the potential of Social Media platforms such as Facebook with increasing sophistication. Venu’s remit will include leading the research programmes encompassing these domains as well.

IDC's Vice President and Country Manager- Jaideep Mehta- stated, "We are delighted by Venu's decision to join our team. Venu is a seasoned research and advisory executive who has achieved significant success at his previous company. He's previously had a successful stint at IDC Asia Pacific and we look forward to his contributions in the drive to make IDC as India's most preferred research and intelligence firm. Venu is a real talent and will add further depth and heft to the research and advisory team at IDC India. I take this opportunity to wish him every success and welcome him to the team."

About IDC

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community make fact-based decisions on technology purchases and business strategy. More than 1,000 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. For more than 47 years, IDC has provided strategic insights to help our clients achieve their key business objectives. IDC is a subsidiary of IDG, the world's leading technology media, research, and events company. You can learn more about IDC by visiting www.idc.com.

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