Advanced Analytics Growth Surpassed Expectations in 2011, According to IDC Australia
20 Jun 2012
SYDNEY, Australia, June 21, 2012 - International Data Corporation (IDC) estimates that the Australian Business Intelligence (BI) software market generated
A$324.12 million in software licensing and maintenance revenue in 2011. This resulted in revenue growth of 5.4% from 2010 to 2011 and is forecast to grow
at 8.0% CAGR between 2011 to 2016.
Growth for BI tools
in 2011 has been primarily driven by the continuous efforts of Australian organisations
to consolidate existing IT infrastructure" says IDC Market Analyst,
Natalie Ng. "In addition, there has been more upgrades on existing BI
tools seen as opposed to purchasing newer solutions."
end-user survey by IDC has found over the past years, adoption rate of BI tools
has increased in importance" says Ng. "Businesses are recognising the
benefits BI tools can deliver in an increasingly complex environment, and is
leveraging them to make intelligent better-informed business decisions" Ng
and Analysis software is primarily used for its report building capabilities
and has 82.8% share of the BI market. Advanced Analytics software is also a
component of the BI market, but a growth inhibitor has been its perceived
premium price tag and insufficient supply of business users with appropriate
analytical skills to use such tools. In
spite of this, Advanced Analytics applications in Australia have 17.2% share of
the overall market for BI.
forthcoming carbon tax, Australian businesses will look to employ analytic
tools in an effort to improve business efficiency to reduce carbon
emissions" says Ng.
In the near
term, IDC expects pre-packaged analytic applications and business analytics
appliance offerings to be favoured by SMBs for its ease and low cost of
deployment, and SaaS solutions for its low total cost of ownership (TCO).
release relates to the document: Australia
Business Intelligence Software Market Analysis and Forecast, 2011-2016 to
be published in June 2012. The document also discusses key considerations that
will drive the BI market in Australia through to 2016.
For more information, contact:
+61 2 9925 2277
Alison Te Hira
+61 2 9925 2258