SYDNEY, Australia, June 21, 2012 - International Data Corporation (IDC) estimates that the Australian Business Intelligence (BI) software market generated A$324.12 million in software licensing and maintenance revenue in 2011. This resulted in revenue growth of 5.4% from 2010 to 2011 and is forecast to grow at 8.0% CAGR between 2011 to 2016.

Growth for BI tools in 2011 has been primarily driven by the continuous efforts of Australian organisations to consolidate existing IT infrastructure" says IDC Market Analyst, Natalie Ng. "In addition, there has been more upgrades on existing BI tools seen as opposed to purchasing newer solutions."

"An end-user survey by IDC has found over the past years, adoption rate of BI tools has increased in importance" says Ng. "Businesses are recognising the benefits BI tools can deliver in an increasingly complex environment, and is leveraging them to make intelligent better-informed business decisions" Ng adds.

End-User Query and Analysis software is primarily used for its report building capabilities and has 82.8% share of the BI market. Advanced Analytics software is also a component of the BI market, but a growth inhibitor has been its perceived premium price tag and insufficient supply of business users with appropriate analytical skills to use such tools. In spite of this, Advanced Analytics applications in Australia have 17.2% share of the overall market for BI.

"With the forthcoming carbon tax, Australian businesses will look to employ analytic tools in an effort to improve business efficiency to reduce carbon emissions" says Ng.

In the near term, IDC expects pre-packaged analytic applications and business analytics appliance offerings to be favoured by SMBs for its ease and low cost of deployment, and SaaS solutions for its low total cost of ownership (TCO).

This press release relates to the document: Australia Business Intelligence Software Market Analysis and Forecast, 2011-2016 to be published in June 2012. The document also discusses key considerations that will drive the BI market in Australia through to 2016.

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