Sydney, Australia, May 10, 2012. Leveraging data that has previously been out of reach for analytics due to volume, velocity or variety will drive investment in Business Intelligence tools over the next five years, with the compound annual growth rate (CAGR) to 2015 for end-user query and reporting services (EUQR) at 8.1%.

"The sheer number of records available to be analysed, search indexing, email messages and company records, can be stored and managed but it is the complexity and granularity of those data sources is challenging current reporting and analysis environments," says IDC Software Analyst, Vanessa Thompson.

The evaluation of activities, business processes, and industries that give rise to Big Data use cases will be married with the current investment in BI and analytics technologies of businesses in Australia. This provides insight into immediate opportunities for Big Data analysis for supply-side vendors.

IDC's report, Business Intelligence in Australia: Emerging Opportunities in Text based Analytics, May 2012, details IDC's analysis of the opportunities in text based analytics including industry-specific use cases and how end users will look to broaden existing investments in Business Intelligence tools.

"Applications that access, manage, and analyse all types of information are being adopted quickly in Australia, with end user requirements driving tool selection," says Thompson. "Current business pressures mean that use of fit for purpose Business Intelligence tools will remain the status quo in the near term but the pressure to remain competitive will force future investment".

This press release relates to the document: Business Intelligence in Australia: Emerging Opportunities in Text based Analytics, May 2012, http://www.idc.com/getdoc.jsp?containerId=AU1172604U and is a precursor to the Australia Business Intelligence Software Market Analysis and Forecast, 2011-2016 to be published in June 2012.

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