Vice President Research, CMO Advisory Service
CMO Advisory Service
Directions 2012 (U.S) Participating Analysts
Executive Advisory Group
Kathleen Schaub, Vice President of Research in IDC’s CMO Advisory Practice, is a sales-savvy marketing leader with a 25+ year career serving B2B technology companies. She provides research-based guidance and marketing best practices to the service’s clients. Kathleen works in all aspects of the CMO Advisory practice including research planning, execution, delivery, client support, and service expansion.
Kathleen has spent much of her career as a practitioner and as a consultant working on the difficult issues at the intersection of marketing and sales. She has held executive marketing roles at leading technology companies, notably Sybase, where she was Vice President of Marketing Operations and earlier led product marketing and management for a $600 million Sybase business unit. Kathleen also held executive positions at Cadence Design Systems, and she served as Chief Marketing Officer for Vanstar (formerly ComputerLand). Most recently she was the founder of TrellisOne Consulting, where she has helped marketers transform marketing practices to achieve greater impact.
Kathleen contributes to thought leadership through blogging as well as at industry forums. She serves on the boards of MOCCA, the marketing operations professional organization, and Dublin Partners in Education. She holds a BFA in Design from the California College of Art and an MBA from Saint Mary’s College in Moraga, CA.
Follow Kathleen on Twitter @kathleenschaub