Hitoshi Ichimura is Senior Market Analyst for IDC's Japan IT Spending Group, based in Tokyo. In this role, he is responsible for the market analysis of Vertical Market IT Spending research, Vertical Market with Company Size IT Spending research, Vendor Business Portfolio and Strategies, SMB Market research and Multi client Survey for Japan IT Spending Guides and Customer Strategies: Financial Industries. His main area of research involves IT Spending market forecast and trends for the Japan financial and SMB industry. Ichimura is also involved in various custom research projects in the area.

Prior to joining IDC, Ichimura worked at Hitachi, where he was responsible for sales of its hardware, software and solutions for companies in manufacturing and retail industries SMBs. Prior to Hitachi, he worked at a major commercial bank in Japan where he was responsible for SMB financing.

Ichimura holds a Bachelor of commerce degree from Hitotsubashi University, Tokyo.