Douglas Hayward is an associate vice president specializing in business consulting services and IT project services in Western Europe, situated in IDC’s pan-European Software and Services group based in London, England. He runs the European Services Overview subscription service, IDC's largest research subscription service in Europe, which covers the full spectrum of IT and business services.

In addition, he contributes to the European Application Life-Cycle Services subscription service, and to IDC's end-user focused European Software and Services for IT Specialists subscription service. He also writes and presents research on the future direction of the services industry in Europe.

Hayward joined IDC in March 2007 from Ovum, where he had been a senior analyst specializing in project services (consulting and systems integration) and manager of the EuroView research service, which he jointly launched. From 2001 to 2003, Hayward was a regular contributor to the Financial Times newspaper, writing features for the FT IT section on a wide range of subjects, particularly IT services and enterprise software. He was also editor of Management Consultant International, a subscription newsletter distributed in Europe and North America, and was the European correspondent of Upside, a U.S. business magazine aimed at venture capitalists and investors.  From 1998 to 2001, Hayward was editor of Computing, a leading IT business weekly magazine in the U.K.

He has also worked as an English teacher in Paris and began his career as a management trainee at the Greater London Council in England, where (among other things) he learned rudimentary programming in Adabas Natural.

He has a Bsc degree in Economics and Social Policy from the LSE and postgraduate diplomas in applied phonetics from the Sorbonne University (Paris), in business French from the Catholic Institute (Paris), and in journalism (City University, London).

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