Program Vice President, Content and Digital Media Technologies
Digital Marketplace and New Media
Directions 2012 (U.S) Participating Analysts
IDC Predictions Team
Worldwide Software Research
Melissa Webster leads IDC's Content and Digital Media Technologies research program. This program tracks, analyzes, and forecasts markets and trends in document and content management, records management, Web content management, digital asset management, and document and rich media (audio, video) authoring and publishing software.
Ms. Webster has more than 20 years of experience in the software industry with enterprise software vendors and internet companies ranging from the Fortune 500 to venture-backed startups, and has has held senior management positions in marketing, business development, and product development at Oracle, Information Builders, Object Design, and RetailExchange, among others.
A frequent speaker at industry conferences and other events, Ms Webster’s research is often cited in the business and trade press, including The Wall Street Journal, The New York Times, Business Week, USAToday, ComputerWorld, and a host of other publications.
Ms Webster holds a BA from Wellesley College.