Research Director, European Enterprise Applications
Customer Relationship Management (CRM)
Software as a Service
Bo Lykkegaard is research director for the European Enterprise Applications research, market analysis, and related consulting. He focuses on the composition and developments of the Western European applications software market, in particular ERP, CRM, HR, and payroll applications. Specific research areas include market analysis, competitive analysis, case studies, end-user surveys, and software market splits by vertical segments and company size segments. In addition, Lykkegaard analyzes the impact of new trends, such as open source, software-as-a-service, and service oriented architecture (SOA) on the applications markets. Finally, he delivers consulting on ROI and TCO analysis in the applications software field.
Lykkegaard joined IDC's European Software Group as a senior research analyst in November 2002. Before joining IDC, he spent two years working as a sales specialist at IBM Software Group in Denmark, selling software solutions to large customers. Prior to this, he was responsible for establishing a software sales unit for the solution provider, GBM, in Honduras, Central America. He also has two years' experience as a Consultant at Cap Gemini, Denmark.
Lykkegaard holds an MSc in business administration and technology management at Copenhagen Business School, Denmark, in addition to course work at Brandeis University, Boston.