Analyst Profile
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Greg Ireland
Research Manager, Consumer Markets: Video

Team: Digital Marketplace and New Media
IDC Predictions Team
Greg Ireland is a Research Manager in the Consumer Markets: Video program at IDC. In this role, Mr. Ireland focuses on consumer video products, services and technologies. He has expertise and provides in-depth analysis on the ways in digital video content is distributed and consumed. Specific areas of focus include digital cable and satellite television, digital video recorders (DVRs), video on demand (VOD), digital set-top boxes, and the connectivity of video devices over a home network. Mr. Ireland has been quoted in numerous publications including the Wall Street Journal, the New York Times, the International Herald Tribune, and USA Today, and has been seen on CNBC. Prior to joining IDC, Mr. Ireland was a market intelligence manager for an interactive TV solutions provider. He holds an M.S. in information science from the University of Illinois and a B.A. in history from American University in Washington DC.

IDC Links more

Big Data Gives Netflix an Advantage
Greg Ireland, Jonathan Gaw
Mar 2013 - Doc # lcUS24045813      IDC Link
Big Data will give incumbent online services a network effect–type advantage that will be difficult to overcome, with Big Data begetting Bigger Data. To this effect, time is running out for challengers to Netflix's dominance of video entert ...
ARRIS Acquires Motorola Mobility Home Division from Google
Greg Ireland, David Emberley
Dec 2012 - Doc # lcUS23890512      IDC Link
It was all about mobile. We knew that, but now we can say it more definitively. It was announced late in the day on December 19, 2012, that Google's Motorola Mobility is selling the Home division to ARRIS for $2.05 billion in cash and $300 ...

Analyst Research more

2013 Connected Consumer Survey: Networked Video
Jonathan Gaw, Greg Ireland
May 2013 - Doc # 241007      Survey
This IDC study presents a cut of the results from IDC's 2013 Connected Consumer Survey, focusing on the results related to networked video applications in the home. The survey was completed in April 2013 and included 1,513 respond ...
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U.S. Subscription Over-the-Top Video Services Subscriber 2013–2017 Forecast
Greg Ireland
Apr 2013 - Doc # 240850      Market Analysis
This IDC study presents a forecast of paid subscription over-the-top (OTT) video services in the United States. Total subscriptions and households with at least one OTT video subscription are included. The forecast is also segmented to r ...
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Appearances

IDC Predictions 2013: What's Next in Consumer Markets?
United States
January 17, 2013

Consumer Megatrends: How Mobility, Cloud, Social, and Big Data Will Affect Your Business
Framingham, MA United States
November 15, 2012

Managing and Monetizing the Explosion in Over-the Top Video Traffic
Framingham, MA United States
June 28, 2012

Apple, Amazon, Facebook, Google, or Microsoft: Who Has the Upper Hand with Connected Consumers 2012
Framingham, MA United States
May 17, 2012

IDC Predictions 2012: Consumer — More Mobile, More Connected
Framingham, MA United States
January 26, 2012