Lars Goransson is responsible for IDC’s Canadian operation as General Manager and Group Vice President. IDC Canada’s product and services offerings provide the Canadian IT community with market based research across the value continuum of budgeting & planning, marketing awareness and lead generation, and measurement and performance management.

In addition to his role as General Manager, Lars actively manages IDC Canada’s Consulting Group and Practices Research groups. IDC Canada's Consulting Group is responsible for managing large custom research projects and proprietary consulting activities with IDC's clients.

Prior to his role as General Manager, Lars has held a number of senior analyst and management roles since joining IDC in 1996, most recently as VP, IDC Canada Consulting and Practices. Prior to managing the Consulting and Practices groups, Lars managed IDC Canada’s Services Research Group.

Mr. Goransson is a graduate of the Gothenburg School of Economics in Sweden. He is a certified Project Management Professional (PMP) and a member of the Canadian Association of Management Consultants (CAMC).

Follow Lars on Twitter! @lgoransson