IDC's Semiconductors and Enabling Technologies: Personal Computing service provides strategic and tactical analysis for chip suppliers and OEMs in the computing system (desktop, mobile, and x86 server) markets. The computer semiconductor market is the largest of all semiconductor markets, and it is on a collision course with the consumer and communications semiconductor markets. Vendors such as Intel and AMD are integrating components around their x86 microprocessors and will produce systems on a chip (SoCs) that will target traditional consumer and communications markets where ARM-based SoCs now dominate. In turn, vendors such as NVIDIA and Qualcomm will position their SoCs in the computing markets. This service analyzes such technology transitions, vendor positioning, and pricing directions to guide clients to the revenue opportunities.

• Worldwide desktop PC, mobile PC, and PC server semiconductor forecast (semiannual)
• PC microprocessor vendor market share (quarterly) by all form factors, processor brand, and graphics type
• DRAM supply, demand, megabyte per system, and pricing trends
• PC core logic chipset vendor market share (quarterly) by all form factors, CPU vendor supported, and graphics type
• PC discrete graphics processing unit (GPU) market share (quarterly) by form factor
• NAND flash memory supply, demand, megabyte per system, and pricing trends
• Interface and technology transitions

• Worldwide PC Semiconductor Forecast
• Worldwide Quarterly PC Microprocessor Vendor Shares
• Worldwide PC Microprocessor Forecast
• Worldwide Quarterly PC Core Logic Chipset Vendor Shares
• Worldwide Quarterly PC Discrete Graphics Processing Unit Vendor Shares
• Worldwide Quarterly DRAM Demand and Supply Analysis
• Worldwide Quarterly NAND Demand and Supply Analysis

In addition to the insight provided in this service, IDC may conduct research on specific topics or emerging market segments via research offerings that require additional IDC funding and client investment.

1. What is the volume and pricing of processors for mobile PCs, desktop PCs, and PC servers? Where are PC processors going when they're not going into PCs?
2. How quickly will ARM-based microprocessors enter the PC and server spaces, and what market conditions are necessary for ARM vendors such as NVIDIA, Qualcomm, and Texas Instruments to succeed?
3. What are the road maps and market strategies for major players such as Intel (processors, core logic), AMD (processors, core logic, and graphics), and NVIDIA (graphics)?
4. What will be the impact on NAND flash memory in the PC, including NAND caches and solid state disk (SSD) drives?
5. What will be the penetration rate of new technologies such as processor graphics, SSDs, PCI Express 3.0, and USB 3.0?

IDC's Semiconductors and Enabling Technologies: Personal Computing service examines how semiconductor vendors are positioning themselves to compete in the computing semiconductor market. This service reviews the strategies, market positioning, and future direction of several providers in the semiconductor market, including:

AMD, AppliedMicro, ARM, Calxeda, Elpida, Freescale, Hynix, IBM, Intel, Micron Technology, MIPS, Nanya, NVIDIA, Qualcomm, Rambus, Samsung (Memory), Samsung (LSI), SanDisk, Texas Instruments, Toshiba, and VIA Technologies.

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