IDC's Canadian Cloud Services: Overview is a unique research offering that provides a "rolled up" view of the entire opportunity for cloud-based IT services in Canada. It presents analysis on cloud adoption and opportunities by private and public cloud segmented by software, platform, and infrastructure services offerings. Through cloud forecasts, competitive analysis, and customer segmentation, this program offers insights into where to direct sales and marketing efforts around cloud in Canada.
Markets and Subjects Analyzed
Public adoption by subcategories of software (SaaS), platform (PaaS), infrastructure as a service (IaaS)
Private IaaS cloud adoption and opportunities
Cloud user spending intentions by segment
Cloud forecasts and competitive analysis
Insights on the continuous shift in business models licensing, pricing, delivery, and budgeting
Impact on IT vendors, service providers, hosters, and channels such as VARs and SIs
Core Research
IT Cloud Services Market Analysis Forecast: For seven high-level categories of IT cloud services (servers, storage, applications, application development)
Cloud IT and Business User Survey Findings
Vendor Strategy Briefs Driven by Events and Announcements
Ten Cloud Wireless Services Watch
(Optional) Four hours of analyst inquiry time and one briefing presentation can be added on to the base report series subscription
In addition to the insight provided in this service, IDC may conduct research on specific topics or emerging market segments via research offerings that require additional IDC funding and client investment.
Key Questions Answered
How should I sell today versus one year/three years out?
Which are the key cloud players that could become customers or partners?
How are the markets for sourcing, apps services, and IT services changing in Canada as a result of cloud computing?
How are the business models of Canadian outsourcing providers changing?
What key industry and structural changes are taking place in the Canadian cloud market that may improve or inhibit my company's cloud play/offerings?
What are the customer benefits and challenges surrounding cloud services?
Cloud Computing Implications Are Growing Rapidly
Source: Chart ad o pted from Geoffrey Moore’s “Crossing the Chasm”
Competitive Analysis
This service reviews strategies, market positioning, and future direction of several providers in the Canadian cloud market, including:
For IT suppliers or IT buyers doing business planning and budgeting, sales and marketing, or performance measurement, we have the custom offerings to optimize your success at every stage of your business. Our data- and content-driven approach helps you make better decisions, drive more effective marketing programs, and effectively measure your success — resulting in a greater return on your investment.
Unparalleled Coverage of End-User Requirements Across Vertical Industries
Whether you are a technology buyer or provider, IDC Insights' research translates today's global end-user requirements and trends into business opportunities for your organization. With dedicated businesses targeting energy, financial services, government, healthcare, manufacturing, and retail, IDC provides unmatched integration of global technology and vertical industry expertise to deliver industry-specific customer intelligence that gives clients a powerful business advantage.
Connect and engage with a global network of business and IT professionals in the first-of-its-kind end-user community at http://idc-insights-community.com.
