12:00 p.m. - 1:00 p.m. U.S. Eastern Time

Envisioning the New Normal: IDC Software Predictions 2010

Emerging from the turbulence of the economic crisis is a changed software industry, reflecting new buyer priorities and ongoing vendor consolidation. In this telebriefing. IDC will examine ongoing changes in the way software is sold and delivered, as well as priority areas for growth and the areas that are most threatened.

To help companies prepare for the year ahead, three senior software analysts will discuss IDC's forecast for software markets in 2010 and beyond, highlighting the best opportunities in applications, application development and deployment, and information access.

Other questions to be addressed in the telebriefing include:

• Will software license revenue ever recover?
• How fast are cloud offerings such as platform-as-a-service penetrating software markets?
• What are the best opportunities for social applications?
• Why are location-based business intelligence and location-based search poised for growth?
• What is the impact on enterprise software as the workforce becomes more mobile and is accessing the Internet from increasingly sophisticated mobile devices?
• How are compound products that cross software markets threatening standalone offerings and what responses are available?
• What are the next most likely M&A scenarios?

Session Speaker:

• Henry Morris, Senior Vice President, Worldwide Software and Services
• Stephen Hendrick, Group Vice President, Application Development and Deployment
• Michael Fauscette, Group Vice President, Applications and Software Business Solutions

Audio replays of this telebriefing are available to all registered participants starting the day after the event.

If you have questions about how to participate in this telebriefing, please contact telebriefings@idc.com.