Led by regional powerhouses such as India, Korea and PRC, the Asia/Pacific (excluding Japan) PC market will be one of the fastest growing PC markets in the world in the next few years. Expected to exceed US$40 billion in revenue in 2005, the competition is heating up, and the battle between multinational and local vendors is intensifying. IDC’s Asia/Pacific Personal Computing intelligence service will examine how the PC market is expected to evolve and what vendors are doing to keep themselves ahead of the competition in this increasingly commoditized market.

This service covers the following segments of the PC market:

• Consumer desktops
• Commercial desktops
• Mobile PCs/notebooks/utraportables
• Standard Intel Architecture Servers

Throughout the year, this service will address the following topics:

• Vendor profiles
• User surveys
• Market databooks
• Trends and prognosis
• Shipments
• Technology issue
• Product/vendor assessment

Our research addresses the following issues that are critical to your success:

1. What is the outlook for the Asian PC market and which customer segments offer the greatest opportunity for growth?
2. With the PC becoming more of a commodity, what are vendors doing to broaden their reach?
3. How does PC demand differ by vertical industry in each country?
4. Is mobile computing finally taking off in Asia and what are the implications of this new growth area?
5. 5. What new revenue streams are PC vendors leveraging to ensure they stay “in the game”?

IDC’s Asia/Pacific Personal Computing intelligence service analyzes product and vendor strategies, market shares, competitive positioning, financial viability, and overall strategic direction of leading PC vendors. Examples of companies tracked include:

Acer, Apple, Dell, Founder, Fujitsu, Gateway, Hewlett-Packard, IBM, Legend, NEC, Samsung, Sony, Trigem, and Toshiba.

Throughout the year, this service will offer insight into the latest trends impacting the market. Potential studies include:

Asia/Pacific Regional PC Databook

This study provides a quantitative view of the Asian PC market by all major market metrics: form factor, channel, application segment, and vendor. PC volume and value estimates will be provided for 2002 across all major country markets in Asia.

Asia/Pacific PC Market Analysis and Forecast

This study is IDC Asia/Pacific's annual interpretation of trends within the Asia/Pacific PC market. For each of the 12 countries, this study provides PC market analysis in four fundamental areas: Economic Overview, 2002 PC Market Overview, Vendor Analysis and PC Market Outlook.

PC Demand by Vertical Industry

This study provides insight into PC sales by form factor and vertical industry. For each country, the study provides detailed unit and revenue shipments of desktops, portables and Standard Intel Architecture Servers by 13 vertical industries.

Consumer PC Selection Criteria in Asia/Pacific

Internet Access Device Usage Trends

Asia/Pacific Regional Desktop Databook

Asia/Pacific Regional Notebook Databook

Asia/Pacific SIAS Databook

Q1 2003 PC Industry Update

Q2 2003 PC Industry Update

Q3 2003 PC Industry Update

Q4 2003 PC Industry Update

Installed Base: A Reality Check in Asia/Pacific

Spindles and Bays: The Asia/Pacific Portable PC Market by Sub-Form Factor and Design

Asia/Pacific PC Market Operating System Bulletin

Behind the Scenes: The PC Market in India

IDC offers a complete market intelligence solution customized to meet your business requirements. The array of products and services available to you includes:

• The opportunity to have your specific questions answered through personal interaction with industry experts who cover the topics and markets in your service
• Around-the-clock access to our market intelligence on idc.com, IDC's personalized Web experience
• A view of the market's future with 12 months of continuous intelligence about its direction and the reasons behind it, along with actionable advice for taking advantage of existing and emerging opportunities
• Special client discount pricing on purchases of research from other services
• Two complimentary admissions to one IDC's annual Directions conference in the Asia/Pacific region, where you'll hear our latest forecasts and network with IDC analysts and other industry professionals
• Complimentary invitations to monthly executive telebriefings, interactive forums designed to provide you with insights about research and strategies directly from IDC analysts

To find out how our flexible packaging options can meet your specific business needs, please contact your IDC account manager.