This IDC Insight reviews customer loyalty programs offered by CEE operators in the context of broader trends impacting the region's telecommunications markets. The study begins with specific market trends framing telecom operators' strategic decisions and how customer loyalty programs fit within their strategies. It then considers the factors that CEE operators must take into account as they devise and implement their loyalty programs. The study also reviews customer loyalty program structures used by operators in the CEE region, with a brief look at select operators' customer loyalty programs. The Insight concludes by offering recommendations to CEE telecom operators on how to structure their loyalty programs to support the near-term goal of limiting customer churn and maintaining ARPU levels but with a view to the longer-term support of their business objectives and strategies.
IDC Opinion | In This Insight | Situation Overview | Future Outlook