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Document at a Glance

Worldwide and U.S. Internet Ad Spend Report, 1Q12: Mobile Rapidly Gaining Share at Expense of Search
Jun 2012		Doc # 235593		Update

Printed Page Length: 24 pages
Number of Tables: 10
Number of Figures: 12

By: Karsten Weide
Program Vice President, Media & Entertainment
Team: Digital Marketplace and New Media
Team: Directions 2012 (U.S) Participating Analysts
Team: IDC Predictions Team

Price $ 2,995.00

Abstract

This IDC update reports the total volume and growth rate of the worldwide, regional, and U.S. Internet advertising spending for 1Q12 and forecasts U.S. growth for 2Q12–1Q13. It also reports the top U.S. new media companies' quarterly domestic ad sales, growth rates, and market shares as well as the spending on major ad formats and their growth rates and market shares. A spreadsheet containing this document's data is available to IDC clients by request. Follow Karsten Weide on Twitter: @KarstenW.

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Subscriptions Covered:

New Media and Advertising , Worldwide New Media Market Model

Companies Covered:

eBay Inc., TIME WARNER INC., Yahoo! Inc., Google Inc., Facebook, Inc., AT&T Inc., NEWS CORPORATION, IAC Search & Media B.V., Cerberus Capital Management, L.P., Display Components Inc, Disney Interactive Media Group, THE WALT DISNEY COMPANY, Microsoft Corporation

Regions Covered:

United States, Worldwide

Topics Covered:

Mobility, New media, Online advertising

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