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Empower Your Events!
Addressing the market through end-user conferences, product announcements and press briefings is an essential part of the communication activity for any company.
Whether you are building such events internally or outsourcing the organisation to an external party, you measure their success on the number, the quality and the satisfaction of the people attending.
IDC offers you its brand, expertise gained over more than 10 years, excellent speakers, logistic knowledge and communication skills and is recognised world-wide as the partner that guarantees you the most successful events.
A selection of companies that have already experienced the benefits of IDC's Custom Event Service:
- Vodafone
- HP
- Oracle
- BearingPoint
- Cognizant
- Fujitsu Siemens Computers
- Computacenter
- VMware
Customer Quote | Value Proposition | Description of the Service | Contacts
Customer Quote
"For us the jointly organized seminar with IDC was a big success. We had clients and partners from all the country, and we have to thank IDC for their unconditional support not only as organizers but also as speakers.
The fact that IDC is a global leader was a decisive factor for us, and lead us to believe, since the beginning, in the success of this initiative and, of course, of future partnerships."
José Maria García-Soto,
Vice President, Information Builders
"IDC has proven to be a high quality partner in the organisation of events. It has contributed significantly to the success of the launch of PeopleSoft 8 CRM in Italy on September 14th 2001, thanks to a highly professional and dedicated organisation and to the outstanding contribution of its keynote speaker Roberto Masiero."
Anita Euler,
Marketing Director, PeopleSoft Italy
Value Proposition
Through IDC Custom Event Services your company will be associated with IDC and be able to address its customers leveraging on the following key elements: Brand: IDC is known as the leading and most independent research firm in the ICT field, with world-wide recognition amongst both vendor and end-user communities.
Content: IDC specialises exclusively in IT and Communications and has an unparalleled understanding of the technology and business issues within this market. IDC will draw upon its specialist analyst knowledge to ensure that your event offers the hottest content and the highest value to your attendees.
Speakers: IDC analysts are among the most respected and compelling speakers in the ICT field. Access to this resource will be a major pull for your event.
Database: With a large and continuously updated database for every country, IDC can guarantee that you will reach the most qualified target audience.
Communication and Logistic Skills: IDC organises more than 50 conferences and seminars each year through experienced teams across Europe. This structure ensures that we are able to offer you the highest quality organisation and the most effective communication campaign possible.
Geography: IDC is the only company in the ICT field that can offer customers the services of an integrated group of local conference teams based in all EMEA countries, allowing centralised control as well as localised management.
Additional Tools: IDC has the unique ability to combine consulting projects (such as white papers) with event management, as required, providing you with a complete marketing and communications solution.
IDC has extensive experience in producing events for the IT industry, with experts that are regularly booked to speak world-wide. Therefore, as an outsourcer, IDC is in the best position to take on any element of your requirements. IDC can help you develop a programme that best communicates the message you want to bring to your audience and we can help you bring that programme to fruition.
From the simplest involvement, such as supplying an IDC analyst, to managing a multi-country roadshow of events in combination with a series of IDC White Papers, IDC is able to offer you a unique and rewarding solution.
Description of the Service
How can IDC help you carry out your event's potential?
You will be able to select any level of IDC involvement, from complete event management to a bespoke service, which will complement the in-house expertise and capacity you already possess.
Event Planning:
- Identification of topic
- Content and speakers
- Management of budget and time schedule
- Management of suppliers
Marketing:
- IDC database availability and usage
- Marketing strategy input
- Creation of brochure
- Co-ordination of mailing, fax mailing and telephone follow-up
Logistics:
- Venue location
- On-site personnel
Bureau Services:
- Registration management
- Daily reports to client
- Badges
- Conference delegate pack co-ordination and production
Hosting of event web site:
Speakers:
Optional Added Value Services:
Examples of tailored opportunities for different purposes:
- Local Event:
Addressing customers, press and partners in a single country in close partnership with the local IDC conference team.
- International Event:
Bringing corporate messages to a pan-European audience, leveraging on the experience of IDC's European Conference Group.
- Multi-Country Roadshow:
Building with IDC's European Conference Group a series of events to be deployed and customised across several countries with the close support of IDC local conference teams.
Contacts
IDC is delighted to discuss your requirements for any size and scope of project. Contact details for our teams are as follows:
If you would like to leverage on IDC support for your local events, please contact the IDC conference manager based in your country/region.
If you are aiming at an international audience or would like to consider a multi-country roadshow across EMEA, please contact
Bianca Bruhn
Director, Business Development, EMEA Conference Group
IDC EMEA
+39 0228457315
bbruhn@idc.com |
