IDC Insights:
Industry Focus:
- Energy
- Financial
- Government
- Health
- Manufacturing
- Retail
IDC Insights lines of business assist businesses and IT leaders in making more effective technology decisions by providing insightful fact-based research and consulting services. Our global research and analysis is focused on mitigating technology risks and maximizing the effectiveness of IT investments.
ENERGY
Areas of expertise:
- Smart Grid
- Clean Energy
- Intelligent Oil & Gas
IDC Energy Insights assists energy businesses and IT leaders in making more effective technology decisions by providing insightful fact-based research and consulting services. Our global research analyzes and advises on business and technology issues facing the utility and oil & gas industries.
FINANCIAL
Areas of expertise:
- Mobile Banking and Payment
- Enterprise Risk Management
- Cash Management & Liquidity
- Buy Side Operations
IDC Financial Insights assists financial services business and IT leaders in making more effective technology decisions by providing insightful fact-based research and consulting services. Our global research analyzes and advises on business and technology issues facing the banking, insurance, and securities and investments industries.
GOVERNMENT
Areas of expertise:
- Infrastructure Consolidation
- Open Government
IDC Government Insights assists Government and IT leaders in making more effective technology decisions by providing insightful fact-based research and consulting services. Our global research analyzes and advises on business and technology issues facing the Federal/Central and local/provincial Governments.
HEALTH
Areas of expertise:
- EMR and EHR for Providers
- Connected Health
- Healthcare Industry Reform
- Life Sciences Value Chain
IDC Health Insights assists health businesses and IT leaders in making more effective technology decisions by providing insightful fact-based research and consulting services. Our global research analyzes and advises on business and technology issues facing the payer, provider and life sciences industries.
MANUFACTURING
Areas of expertise:
- Supply Chain Modernization
- Next Generation Product Lifecycle Management
- Operational Technology
IDC Manufacturing Insights assists manufacturing businesses and IT leaders in making more effective technology decisions by providing insightful fact-based research and consulting services. Our global research analyzes and advises on business and technology issues associated with design, development and distribution of goods across markets.
RETAIL
Areas of expertise:
- Retail PLM and Sourcing Optimization
- Customer Experience (Retail Omnichannel)
- Merchandising Strategies
IDC Retail Insights assists retail businesses and IT leaders in making more effective technology decisions by providing insightful fact-based research and consulting services. Our global research analyzes and advises on business and technology issues facing the retail industry.

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The Executive Advisory Group

The Executive Advisory Group is your resource for marketing and selling excellence. In this research and advisory area, we help clients with planning, budgeting, resource allocations, and productivity improvements. Research includes deep benchmarking for making sales and marketing budget decisions, as well as efficiency and effectiveness metrics to assess ROI. Case Studies and Peer-to-Peer Board Meetings provide guidance for adopting best practices. A majority of the largest IT vendors have now standardized on the research and guidance from the Executive Advisory Group at IDC as the foundation for their on-going planning processes.

Latest Research

Despite the Hype, B2B Social Marketing Is Still in Its Infancy: 2012 Guidance for New Investment Dollars and Staff

Apr 2012

2012 CMO Tech Marketing Barometer Study: Trends, Forecast, and Essential Guidance for Tech Marketing Executives

Apr 2012

Analyst Relations Leaders Discuss the Forces Transforming Their Profession

Apr 2012

Richard Vancil
Vice President
Executive Advisory Group
@richvancil

Michael Gerard
Program Vice President
Sales Advisory Practice
@michaelgerard

Kathleen Schaub
Vice President Research
CMO Advisory Service
@kathleenschaub

Gerry Murray
Research Manager
CMO Advisory Service

Joseph A. Ferrantino
Research Analyst
CMO Advisory Service
@joeferrantino

Irina Zvagelsky
Research Analyst
Sales Advisory Practice
@irinazvagelsky

Jason Cunliffe
Consulting Director

Clare Gillan
Sr. Vice President
Executive and Go-to-Market
Programs
@cmgillan

Wendy Pemberton, Sales Director
Executive Advisory Group

Michelle Blondin, Marketing Manager
Executive and Go-to-Market Programs

Participate in Research

The CMO and Sales Advisory Services rely on your participation in several research studies each year. Benefits of participation include a window into the subscription service, direct interaction with our analyst team, full reports on survey results and analysis and in most cases, a client and participant-only webcast "read-out" of the results. We encourage you to browse the upcoming research below and contact us to participate.

Marketing and Sales Automation

Please contact Gerry Murray to participate or learn more at gmurray@idc.com