Team Profile
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Sales Advisory Service


On the right you'll find analysts working on this team. Click on the name of the analyst to view his or her profile. Below is a list of the most recently published research from this team.


New Research

Data-Driven Deals: The Arms Race Is On!
Gerry Murray
Mar 2013 - Doc # DR2013_T3_GM    Event Proceeding
The following was presented at the IDC Directions conferences in Santa Clara and Boston in March 2013.
Best Practices in Predictive Analytics for Sales
Gerry Murray,  Michael Gerard
Jan 2013 - Doc # 238892    Survey
This IDC study provides insight into how analytics models are being applied to sales processes to increase conversion rates, improve productivity, and provide enhanced customer experiences. Analytics is a rapidly emerging area of B2B sales....
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Worldwide Chief Marketing Officer 2013 Top 10 Predictions: Today's CMO Becomes Master of Data
Richard VancilKathleen SchaubGerry Murray
Jan 2013 - Doc # 238987    Top 10 Predictions
This IDC study is part of IDC's annual top 10 predictions series and focuses on the outlook for the chief marketing officer (CMO) job role. The theme of the study is that the CMO of the future will have to be a "master of data" — capable of...
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CMO Advisory Service Best Practice Series: Predictive Analytics for Marketing
Gerry MurrayHenry D. Morris
Jan 2013 - Doc # 238417    Survey
This IDC study provides insight into how analytic models are being applied to marketing and sales processes to increase conversion rates, improve productivity, and provide enhanced customer experiences. Analytics is a rapidly emerging area ...
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Oracle Buys Eloqua: Expanding Marketing Footprint
Mary WardleyGerry MurrayMichael Fauscette,  Michael Gerard,  Robert P. Mahowald
Dec 2012 - Doc # lcUS23891812    IDC Link
In a year of rapid-fire acquisitions by Oracle in the CRM applications market, and despite Larry Ellison's assertion that there would be no more, the company has gotten one more in under the wire with the agreement to acquire marketing plat...
Marketing Investment Planner, 2013: Benchmarks, Key Performance Indicators, and CMO Priorities
Richard VancilKathleen Schaub,  Michael Gerard,  Sam MelnickGerry Murray
Nov 2012 - Doc # 237813    Survey
This IDC study features results from the 10th annual CMO Advisory Service's Technology Marketing Benchmarks Survey and provides marketing executives with benchmarks for key performance indicators, program spend allocations, marketing head c...
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IDC's Sales Leadership Meeting Highlights, October 16 and 17, 2012: IT Buying Team Panel, Next-Gen Sales Ops, Resource Benchmarks, and Sales Analytics
Michael Gerard,  Kathleen SchaubGerry MurraySam Melnick
Nov 2012 - Doc # 237841    Insight
This IDC Insight discusses IDC's Sales Leadership meeting. IDC's Sales and CMO Advisory teams hosted over 50 senior sales and marketing executives at The Back Bay Hotel in Boston, on October 16 and 17, 2012. Both sales and marketing executi...
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IDC's CMO Leadership Meeting Highlights, October 16, 2012: IT Buying Team Panel, Predictive Analytics for Marketing, and IDC High-Tech Marketing Investment Benchmarks
Michael Gerard,  Kathleen SchaubGerry MurraySam MelnickRichard Vancil
Nov 2012 - Doc # 237862    Insight
This IDC Insight discusses IDC's CMO Leadership meeting. IDC's CMO Advisory teams hosted over 50 senior sales and marketing executives at The Back Bay Hotel in Boston, on October 16, 2012. Both sales executives and marketing executives met ...
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The 2012 IT Buyer Experience Survey: Accelerating the New Buyer's Journey
Gerry Murray,  Michael Gerard,  Irina Zvagelsky,  Richard VancilKathleen Schaub
Oct 2012 - Doc # 237207    Survey
This IDC study describes the 2012 EAG Buyer Experience Survey (offered as part of IDC's Sales Advisory and CMO Advisory Practices), which analyzes IT buyer experiences when buying from IT vendors. This guidance provides the foundation for c...
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Best Practices in Channel Marketing: How to Gain Channel Capacity in an Era of Transformation and Convergence
Gerry MurrayHolly Muscolino
Sep 2012 - Doc # WC20120927    Event Proceeding
This IDC Web Conference presents discussions of Gerry Murray of IDC's CMO Advisory program and Holly Muscolino of IDC's Hardcopy Peripherals team on IDC's latest research on management of large-scale high-tech channels, with a focus on best...
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Team Members
Gerry Murray Gerry Murray
Research Manager