On the right you'll find analysts working on this team. Click on the name
of the analyst to view his or her profile. Below is a list of the most
recently published research from this team.
This IDC update presents a recent interview that I conducted with Eduardo Conrado, Senior Vice President of Marketing and IT at Motorola Solutions Inc.
This IDC Presentation discusses IDC's 2013 CMO Tech Marketing Barometer Survey, which analyzes general trends within tech marketing. There is a direct focus on key marketing investment benchmarks and forward-looking areas. IDC finds that ma...
This IDC Insight offers insight on best practices on paid social, specifically Twitter, to assist B2B organizations in all stages of their social journey. It references conversations with digital advertising and social media experts: Lauren...
This IDC Presentation quantifies the state of the marketing operations profession in 2013, providing important information about organizational structure, skills, job scope, success factors, and much more. Marketing operations professionals...
This IDC Insight contains three sections:A complete overview of the IDC Chief Marketing Officer ROI Matrix that reviews the formula used to derive results of the matrix, definitions and general directional recommendations for companies in e...
This IDC study provides insight into how analytics models are being applied to sales processes to increase conversion rates, improve productivity, and provide enhanced customer experiences. Analytics is a rapidly emerging area of B2B sales....
This IDC study is part of IDC's annual top 10 predictions series and focuses on the outlook for the chief marketing officer (CMO) job role. The theme of the study is that the CMO of the future will have to be a "master of data" — capable of...
