Team Profile
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Asia/Pacific Emerging Technology Advisory Services


On the right you'll find analysts working on this team. Click on the name of the analyst to view his or her profile. Below is a list of the most recently published research from this team.


New Research

China Online Gaming Dynamic Market Analysis: January–March 2013 Update
Yolanda ZhangAudrey Heng
Apr 2013 - Doc # AP6670604V    Insight
This IDC Insight provides regular industry updates around online gaming and social gaming space. It strives to provide quarterly updates and insights into the latest happenings in the market between January and March 2013. This includes the...
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Southeast Asia Online Gaming Dynamic Market Analysis: January–March 2013 Update
Audrey Heng,  Quyen Truong,  Eunice Agustin (Contributing Analyst),  Muhammad Syahriel Bin Sukar (Contributing Analyst)
Apr 2013 - Doc # AP6670602V    Insight
This IDC Insight provides regular industry updates around online gaming and social gaming space every quarter. It strives to provide updates and analyst insights on the latest happenings in the market. This includes the country overview, ne...
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South Korea Online Gaming Dynamic Market Analysis: January–March 2013 Update
Hye-Rim KimAudrey Heng
Apr 2013 - Doc # AP6670603V    Insight
This IDC Insight provides regular industry updates around online gaming and the social gaming space. It strives to provide quarterly updates and analyst insights on the latest happenings in the market between January 2013 and March 2013. Th...
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Buyer Conversation: How Does an Online Platform Provider Leverage Social Media Marketing?
Audrey Heng
Apr 2013 - Doc # AP6684911V    Buyer Case Study
This IDC Buyer Case Study is based on a conversation IDC had with MatchMove's VP of marketing. This conversation presents some challenges the company faced and key takeaways of embracing social media and integrating social media into its ma...
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Buyer Conversations: The Green Enterprise Starts at Home
Claus Mortensen
Mar 2013 - Doc # lcHK24001313    IDC Link
In Hong Kong earlier this year, the World Wildlife Fund (WWF) organized a workshop for around 30 IT executives, all coming from companies participating in the WWF's Low-carbon Office Operation Program (LOOP). During the workshop, IDC led an...
Buyer Conversations: Are Big Vendors Thinking Big with Big Data?
Claus Mortensen
Mar 2013 - Doc # lcHK24000613    IDC Link
This case study is based on a conversation with Scott Bales, chief mobile officer of the alternative bank Movenbank. Movenbank is not formally launched yet and is still in "private alpha, by invitation only," with an expected launch by the ...
IBM Connect 2013: Lotusphere Gives Way to a Smarter Workforce
Vanessa ThompsonMichael FauscetteMary Wardley,  Connor G Sullivan,  Robert P. MahowaldMelissa WebsterAudrey Heng
Mar 2013 - Doc # 239704    Insight
This IDC Insight summarizes our analysis of the key themes presented at IBM Connect 2013, IBM's worldwide customer and partner event held January 27–31, 2013, in Orlando, Florida.
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Korea Online Gaming Dynamic Market Analysis: October–December 2012 Update
Hye-Rim KimAudrey Heng
Feb 2013 - Doc # AP6670609V    Insight
This IDC Insight provides regular industry updates around online gaming and the social gaming space. It strives to provide quarterly updates and analyst insights on the latest happenings in the market between October 2012 and December 2012....
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China Online Gaming Dynamic Market Analysis: October–December 2012 Update
Jessie Chen,  Audrey Heng
Feb 2013 - Doc # AP6670608V    Insight
This IDC Insight provides regular industry updates around online gaming and social gaming space. It strives to provide quarterly updates and insights into the latest happenings in the market between October and December 2012. This includes ...
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Southeast Asia Online Gaming Dynamic Market Analysis: October–December 2012 Update
Audrey Heng,  Quyen Truong,  Eunice Agustin (Contributing Analyst),  Muhammad Syahriel Bin Sukar (Contributing Analyst)
Feb 2013 - Doc # AP6670610V    Insight
This IDC Insight provides regular industry updates around online gaming and social gaming space every quarter. It strives to provide updates and analyst insights on the latest happenings in the market. This includes the country overview, ne...
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Team Members
Audrey Heng Audrey Heng
Senior Market Analyst, Emerging Technology Research, IDC Asia/Pacific
Claus Mortensen Claus Mortensen
Director, Emerging Technology Research, IDC Asia/Pacific
Sandra Ng Sandra Ng
Group Vice President, Practice Group, IDC Asia/Pacific