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Analyst's Research

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Michael DeHart
Director, ConsumerScape 360 and Consumer Primary Research

ConsumerScape 360: U.S. TV Service Provider Customer Insights and Comparative Performance Metrics
Michael DeHart, Danielle Levitas, Archana Ramachandra
Dec 2012 - Doc # 238786 IDC Presentation: Survey

This IDC Presentation provides valuable insights of TV service providers' customer base by understanding the composition of a vendor's customers. We use two business analysis tools — the Apostle Model (developed at the Harvard Business S ...

purchase document

ConsumerScape 360: HDTV, Smart TV, and 3DTV Vendor KPIs and Brand Perceptions
Michael DeHart, Danielle Levitas, Archana Ramachandra
Dec 2012 - Doc # 238749 IDC Presentation: Survey

This IDC Presentation provides an analysis of consumer perceptions of various TV brands from a worldwide- and country-level perspective. It includes the key performance indicators, brand perception index (user reactions and thoughts abou ...

purchase document

Smartphone Feature Performance Relative to Consumer Expectations
Danielle Levitas, Michael DeHart, Archana Ramachandra
Dec 2012 - Doc # 238776 Survey

This IDC study discusses the results of IDC's 2012 ConsumerScape 360 Survey, in which we asked consumers in 25 countries a variety of questions about their smartphone ownership and usage to understand device usage and prefe ...

purchase document

ConsumerScape 360: Smartphone Brand Perceptions and KPIs
Michael DeHart, Danielle Levitas, Archana Ramachandra
Nov 2012 - Doc # 237827 IDC Presentation: Survey

This IDC Presentation focuses on smartphone key performance indicators (KPIs — namely, satisfaction, future purchase, and likelihood to recommend) and brand perceptions ("Is an expensive brand," "Is a good value for the price," "Is for t ...

purchase document

ConsumerScape 360: Special Report — Social Networking Across Platforms
Michael DeHart, Danielle Levitas, Archana Ramachandra
Oct 2012 - Doc # 237242 IDC Presentation: Survey

This IDC Presentation includes the usage of social networking on PCs, smartphones, and tablets by consumers in 25 different countries for both personal and work purposes. It also includes time spent on social networking sites. This repor ...

purchase document

ConsumerScape 360 Special Report: Smartphone Versus Tablet Paid App Usage in Western Europe
Michael DeHart, Danielle Levitas, Archana Ramachandra
Oct 2012 - Doc # 237238 IDC Presentation: Survey

This IDC Presentation details paid app adoption and usage on both smartphones and tablets. It compares download rates as well as rates of regular usage after download for 20+ app categories on smartphones and media tablets in Western Eur ...

purchase document

ConsumerScape 360: Special Report — Smartphone Usage and Purchase Drivers by Gender
Michael DeHart, Danielle Levitas, Archana Ramachandra
Oct 2012 - Doc # 237237 IDC Presentation: Survey

This IDC Presentation is a ConsumerScape 360 special report. This IDC Presentation includes differences by gender and age from a worldwide, U.S., and U.K. consumer standpoint in terms of how smartphone owners use their device. Women and ...

purchase document

ConsumerScape 360: Media Tablet Usage, PC and Tablet Usage Cannibalization, and the Tablet App Market
Michael DeHart, Danielle Levitas, Archana Ramachandra
Oct 2012 - Doc # 237243 IDC Presentation: Survey

This IDC Presentation examines the usage of tablets in terms of Internet activities conducted via tablet, free and paid apps, and the reduction in primary PC usage with the introduction of a tablet into the household. Internet activities ...

purchase document

ConsumerScape 360: PC Future Purchase Trends and Price Expectations in 25 Countries
Michael DeHart, Danielle Levitas, Archana Ramachandra
Oct 2012 - Doc # 237235 IDC Presentation: Survey

This IDC Presentation provides an overview of the PC future purchase trends and expected spend on PC by form factor (desktops, all-in-ones, laptops/netbooks, and media tablets) in 25 countries (Australia, Brazil, Canada, China, France, G ...

purchase document

ConsumerScape 360: Desktop, All-in-One, and Portable PC Vendor KPIs and Brand Perceptions
Danielle Levitas, Archana Ramachandra, Michael DeHart
Jul 2012 - Doc # 236230 IDC Presentation: Survey

This IDC Presentation provides an analysis of consumer perceptions of various brands from a worldwide and country-level perspective. It includes key performance indicators (KPIs — namely, satisfaction, likelihood to purchase in the futur ...

purchase document

ConsumerScape 360: Smartphone Purchase Rates in 25 Countries, 2007–2011
Michael DeHart, Danielle Levitas, Archana Ramachandra
Jul 2012 - Doc # 236232 IDC Presentation: Survey

This IDC Presentation provides the smartphone purchase rates for the consumer market in 25 different countries (Australia, Brazil, Canada, China, France, Germany, India, Italy, Spain, United Kingdom, United States, UAE, South Africa, Tur ...

purchase document

U.S. Consumers and Cloud Services
Danielle Levitas, Michael DeHart, Archana Ramachandra
Jul 2012 - Doc # 235199 Survey

This IDC study discusses results from the 2012 ConsumerScape 360 Survey, which looked at consumers' awareness and usage of and general concerns about consumer-oriented cloud services. The large growth opportunity seen aroun ...

purchase document

ConsumerScape 360: PC Purchase rates 2007–2011, 25 countries
Michael DeHart, Danielle Levitas, Archana Ramachandra
Jun 2012 - Doc # 235228 IDC Presentation: Survey

This IDC report provides the PC Purchase rates for consumer market. It details purchase rates for both Desktop PC and Portable PC in 25 different countries (Australia, Brazil, Canada, China, France, Germany, India, Italy, Spain, UK, US, ...

purchase document

ConsumerScape 360 2012: US Mobile Operator Customer Insights and Comparative Performance Metrics
Michael DeHart, Danielle Levitas, Archana Ramachandra
Jun 2012 - Doc # 235201 IDC Presentation: Survey

This ConsumerScape 360° report provides valuable insights of mobile operators' customer base by understanding the customer purchase dynamics, attitudes towards mobile operators, and customer-base demographics and market structure analysi ...

purchase document

ConsumerScape 360: The Global Digital Consumer, 2012 Worldwide Consumer Market Segmentation
Michael DeHart, Danielle Levitas, Archana Ramachandra
May 2012 - Doc # 235045 IDC Presentation: Survey

This report is IDC's yearly ConsumerScape 360° worldwide consumer electronics market segmentation report. This is the second year of IDC's existing consumer market segment classification system, comprised of six market segments worldwide ...

purchase document

ConsumerScape 360, Special Report - Online vs Other PC Purchase Channels
Michael DeHart, Danielle Levitas, Archana Ramachandra
Mar 2012 - Doc # 233917 IDC Presentation: Survey

This ConsumerScape 360° Special Report details differences in attitudes amongst consumers who purchase PCs online vs. PC purchase by all other channels (in aggregate). We've explored both the segmentation mix (i.e. the proportion of PC p ...

purchase document

ConsumerScape 360: Special Report - China Tier Cities by Market Segments
Michael DeHart, Danielle Levitas, Archana Ramachandra
Feb 2012 - Doc # 233220 IDC Presentation: Survey

This Special Report shows the importance of tier-city based strategy in China. The consumers and economies in China tier cities are extremely different and looking into 2^nd tier cities and beyond, which are currently exploding ...

purchase document

ConsumerScape 360, Special Report: College Students vs. Gen Pop PC Buying Behavior in 6 Markets
Michael DeHart, Danielle Levitas, Archana Ramachandra
Feb 2012 - Doc # 233221 IDC Presentation: Survey

This Special Report compares the expected spend on PC and PC brand preference of college students vs. the general population in the US, Canada, Brazil, China, India and Mexico. This includes a detailed look at both Desktops and Laptops i ...

purchase document

ConsumerScape 360: Consumer App Adoption and Usage Trends
Michael DeHart, Danielle Levitas, Archana Ramachandra
Jan 2012 - Doc # 232918 IDC Presentation: Survey

This Special Report details app adoption and usage by country and by market segments for both free and paid app categories. This includes a detailed look at both download rates as well as rates of regular usage after download for 20+ app ...

purchase document

ConsumerScape 360°: PC Purchase Price Expectations Among US College Students and Young Adults
Michael DeHart, Danielle Levitas, Archana Ramachandra
Jan 2012 - Doc # 232815 IDC Presentation: Survey

This short Special Report details spend behavior among US college students, 18-25 year old adults, and compares this data to the larger general pool of US PC purchasers.

purchase document